PROSPECTION at the time of covid:

8 fundamentals and ideas…



INNOVATION and EXECUTION: The 5 pitfalls to avoid!



What if Digital Transformation helped to reconsider the company's assets?

Commercial Debugging (c) to achieve your sales objectives



Post-covid prospecting is complicated for everyone, the new work habits of your B2B targets considerably reduce your chances of reaching them with the so-called usual methods of pre-covid prospecting.

In summary :

The-#emailing become less effective, especially to educate customers on new offers...

Managers and leaders rarely open emails other than those they know and telecommuting...

The step between strategy and execution has always been a valley of death for many projects.

Thinking about innovation strategies is fundamental today, not anticipating the execution is a major flaw encountered with some of our clients… and on which we work with them every day in anticipation and action!

Flaw No. 1: not anticipating the cost of the transformation induced by innovation - including for your customers!

Innovating requires financial resources not only to create the offer or the new service, but systematically induces costs for adapting the organization (training, requalification), tools and processes.

The business model of innovation - digital or not - must absolutely take into account....



Digital is not an end in itself... Some voices speak to you about "means" and "impacts" on talent management, on processes and working methods, others talk to you about changing business models , still others from relations to innovation or customer “experience”….

We talk about transformation, accompaniment, silent revolution, just revolution….

In fact none of this is completely true or false!

The real awareness of business leaders on the necessary digital transformation occurs when there is a desire to build and better manage the assets of the company.

In terms of vision, what matters are:

vision ....

How many sales trainings forgotten within 15 days, accompanied by a return to habit, with little concrete results?

Commercial Debugging (c) is a new way to approach the efficiency of your commercials.

Finished the theoretical courses

The challenge is to make them live the best practices in the daily management of their customers!

How does commercial debugging work?

Commercial debugging is a pragmatic method, which consists, with the help of an experienced consultant, in individual support for your commercial teams to analyze...